Amazon Prime Day is one of the biggest online shopping events of the year, with a staggering $11.9 billion in U.S. online spending over two days in 2022 . It offers an unprecedented opportunity for sellers to boost sales, increase brand visibility, and reach new customers. However, to truly...
In the face of consistent disruption, e-commerce has exponentially risen as one of the few sectors to thrive throughout the coronavirus pandemic. From small businesses to global marketplace leaders, all facets of the e-commerce world reported sales that accelerated digital adoption by three years [https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/...
Data reveals that 2020 sales volumes for traditionally big consumer-spending days like Prime Day, Black Friday and Cyber Monday didn't drastically increase simply because of COVID-19. Here's what that could mean:
If you’re new to advertising or you’ve been doing it for years, it can be challenging to build an Amazon PPC strategy if you don’t know where to start.
This article was contributed by our partners at Urtasker Amazon customer reviews come with many benefits. They provide proof of product for potential buyers, but they build trust and influence purchasing decisions. Studies show that having just one product review can increase product sales by 10%; and, 200 reviews can...
One of the biggest mistakes sellers make when approaching Prime Day is not planning ahead. NOW IS THE TIME. We’re less than three months out from the projected date.
