Consume this content like it's a double layer of your favorite flavor cake if you:
- Are a merchant who receives your eCommerce profits directly to your bank account from Amazon
- Do Business Internationally
- Enjoy Keeping the Money you Earn As Opposed to Sinking it Into Unnecessary Fees
- Loathe Hidden Fees
- Have No Clue What Any of this Means but Know you Want to Keep More of Your Money
Do you know that icebreaker game, ‘Two Truths and a Lie’? Everyone playing takes a turn telling the group two truths about themselves and one lie, and the rest of the group tries to guess which of the three phrases is a lie.
It’s a fun game when you’re trying to get to know people more intimately - not so much when you want to cut through the noise in the already complex eCommerce industry and make a profit from your business.
If you’re an eCommerce merchant of any kind, your end goal is to make a profit. It’d be so much easier to do that if you didn’t have to shift through the truths and the lies in this ever-changing industry. Transparency is paramount, above anything else. Here’s how payments service providers - like PingPong - help merchants generate and save more revenue.
Let’s play the eCommerce version. Here are your first two truths and one lie (don’t worry, we’ve eliminated the guessing games).
WHEN IT COMES TO FEES...
FACT
Amazon is the largest online retailer in the world, generating $280.5 billion in revenue in 2019.
FACT
Around 50% of all sales on Amazon marketplaces come from third-party sellers.
FICTION
Because Amazon is already so profitable, the platform makes all of its fees super clear. Always. All the time.
Even a seller who signed up yesterday knows this isn’t true.
In fact, Amazon seller fees vary widely and are dependent on factors like:
- item cost
- category
- weight
- seller shipping solutions
- seller plan
- the chosen order fulfillment process
While you can’t put an exact number to the cost of selling on Amazon, this might give you an idea. This list of Amazon fees is as long as Santa Claus’s naughty and nice list combined. See for yourself:
Standard Fees
- Seller plan
- Per-item fees
- Rental book service fees
- High-volume listing fees
- Refund administration fees
- Variable closing fees
Selling Services fees
- Pre-packaged service
- Recurring services
Referral fees
- Minimum referral fee
- Referral fee percentages
Yes, the list is still going…
Shipping fees
- Individual Selling Plan
- Professional Selling Plan
Fulfillment by Amazon (FBA) fees
- Inventory storage
- Long-term storage fee (LTSF)
- Fulfillment
- Per-unit
FBA Small and Light fees
- Order handling
- Picking and packing
- Weight handling
- LTSF
- Multi-Channel Fulfillment (MCF) fees
Amazon currently has 12 marketplaces: USA, UK, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, and China. In addition, Amazon Australia and Singapore are launching soon. There are over 100 million Prime members who spend over $126 billion per year.
There is still money to be made. The marketplace wouldn’t be made up of over 50% of third-party sellers if revenue wasn’t yours for the taking.
Get your hands on more of that revenue by expanding your eCommerce operations internationally.
WHEN IT COMES TO EXPANDING INTERNATIONALLY
FACT:
When doing business internationally, you’re dealing with:
- Different countries
- Different currencies
- Different payment systems
FACT:
Payment specialists (like PingPong) can create virtual bank accounts in more than 10 countries and currencies to help merchants receive their money as fluidly as possible when selling into a foreign country.
FICTION
- You must set up a local bank account in the country you want to sell
- You will end up having to sell your products wholesale in the country you want to expand to and lose money
You want convenience.
A payments solution like PingPong provides merchants with a virtual bank account (in 10 different countries) with unique account numbers for sending and receiving currency in those countries.
With money moving across borders, a virtual bank account of this type:
- eliminates long delays for receiving and sending money
- the need for a local bank account
- saves your business significant time and money.
Your finance department will thank you.
They avoid the nightmare of learning and managing different online banking platforms, the reconciliation of funds, and inevitable accounting issues with money sitting in various places around the world.
WHEN IT COMES TO CURRENCY CONVERSIONS
FACT:
A currency conversion takes place any time one currency is changed to another currency, whether you’re aware of it or not.
FACT
Most marketplaces work with a bank or another financial institution to convert your profit to your domestic currency. This markup is usually hidden and charged IN ADDITION to the current conversion rates. It can be up to as much as 5% of the revenue (at Amazon).
FICTION
Mid-market rates don't exist. So eating the fees Amazon or other marketplaces charge is a seller's only option.
Let’s look at this in action. Here’s how the traditional payment model works in many marketplaces.
Assume you’re a US merchant who wants to expand internationally - to Japan.
1. Naturally, your customers will be paying in Japanese Yen, their legal currency.
2. If selling on the Amazon platform, Amazon first receives the Japanese yen.
3. When the time comes to pay you, the seller, your profit (more on payout timing below), Amazon deposits US dollars into your (the merchant’s) bank account.
Seems super convenient and super easy for everyone, right? Well, convenience comes at a cost. Unfortunately, the exchange rate is not a factor that a lot of people think twice about when it comes to saving money on cross-border payments.
You receive your money in US dollars after the fee has already been assessed. Everything just works out well. Not so fast. Look how much money you could be losing:
PingPong performs the currency conversion at the mid-market rate, eliminating the 5% markup that banks and other financial institutions tack on.
WHEN IT COMES TO GETTING PAID WHAT YOU’RE OWED...
FACT:
Traditional marketplaces generally make payouts once or twice a month on a fixed date.
FACT:
You can actually control when you want to convert your money - to your benefit.
FICTION:
The dates marketplaces payout seller profits are optimized, so the merchant makes the most revenue possible.
With all the different things happening throughout the world, FX rates fluctuate drastically - usually daily. So the ability to control when you convert your money back into US dollars is another opportunity to save a significant amount of money.
WHEN IT COMES DOWN TO IT...
Savings don’t stop at FX fees. There are more ways to keep more of the money you’ve worked hard to earn. Why are you giving it away?
Did you know? You can avoid conversion fees altogether
When receiving money in a certain currency from an international marketplace in your virtual account, you can pay suppliers, invoices, and logistics companies in their domestic currency right from your PingPong account - avoiding additional conversion fees!
In a traditional banking model, your profits would have already been converted to dollars for a fee (up to 5% tacked on). Then, to pay suppliers, vendors, logistics, and other invoices, you’d be slapped with that fee a second time to convert money back to those entities’ domestic currency to get them paid.
Ten percent of your profits have just gone to banks or whatever financial institution is handling your money.
Did you know?
It takes minutes to set up an account. But using the latest technology, PingPong will have you set up and positioned to start saving potentially thousands of dollars monthly!
Before PingPong hit the eCommerce scene in 2015, the payments industry was suffering from the duopoly of two incumbent providers. Neither of them prioritized payment speed, and customers had to face high and often hidden fees.
PingPong's transparent costs and local service standards provide merchants with a real alternative to currently available alternatives. We made same-day delivery the new industry standard.
From 2016 to 2019, merchants have saved 70% of fees for Amazon and other platforms, which translates into a $2 billion saving.