Learn everything you need to know about Google Shopping. Aatish Motwani joins us to discuss Google Shopping's mission, and what's new on the platform. He covers the key programs and features of the platform, and the program requirements to get started. Selling on Google offers transaction opportunities across touchpoints--allowing users to add to a single cart from multiple platforms. Then, Gary G from StoreAutomator shares how they can help merchants take advantage of all the exciting changes on Google Shopping. Gary discusses how important it is for merchants to diversify and go multi-channel to create a disruption proof online business. He finishes by sharing a case study of a successful merchant who diversified their sales channels, suppliers, and fulfillment StoreAutomator.