Amazon Prime Day is one of the biggest online shopping events of the year, with a staggering $11.9 billion in U.S. online spending over two days in 2022. It offers an unprecedented opportunity for sellers to boost sales, increase brand visibility, and reach new customers. However, to truly reap the benefits of this shopping extravaganza, it's crucial to optimize your product listings in preparation for this big event.
1. Ensure Your Products Are Prime Eligible
The first step is to make sure your products are eligible for Amazon Prime. This not only attracts Prime subscribers, but it also lends credibility to your products as they are often browsed by shoppers.
2. Optimize Your Product Listings with SEO
Work on your product titles, descriptions, and keywords to ensure they are search engine optimized. Research and use high-volume keywords relevant to your product and industry. Customers will be using these to search for products, so it's essential that your listings are easy to find and appear high up in Amazon's search results.
3. Provide a Quality Experience
Ensure your product listings are detailed, accurate, and professional. High-quality images, thorough and clear descriptions, and positive customer reviews can improve the shopping experience for customers, boosting your overall reputation. This can enhance your brand visibility and increase the likelihood of making sales during Prime Day4.
4. Advertise Before Prime Day
According to a Kantar survey, 75% of shoppers were likely or highly likely to purchase a product during Prime Day that they'd discovered in the lead-up to the event. Start advertising your products and introducing your brand to new customers before Prime Day kicks off. This helps you reach shoppers who are at various stages of their shopping journey, allowing you to grow your brand and boost sales.
5. Utilize Amazon Ads
Amazon Ads is a powerful tool that can significantly increase your brand awareness and consideration. Brands that advertised leading up to and during Prime Day saw a 216% increase in awareness and a 214% increase in considerations, compared to the week before. Moreover, 68% of shoppers said they were likely or highly likely to make a purchase from an ad on Amazon during Prime Day.
One of the most popular Amazon Ads products is Sponsored Products. With Sponsored Products, your ads may appear in shopping results and product pages, which could help reach more customers and boost sales.
6. Keep the Momentum Going Post-Prime Day
The benefits of Prime Day don't stop when the event ends. Even non-promoted products saw a 19% increase in median sales during Prime Day for brands running promotions with any Amazon Ads solution. After Prime Day, customers are likely to repurchase and rely on ads to remind them to purchase products, making it a strategic period to continue advertising and maintaining customer engagement.
By implementing these strategies and making the most of the opportunities presented by Prime Day, you can optimize your product listings, increase your sales, and grow your brand. Start preparing now to ensure your business is ready to thrive on Prime Day 2023.